A couple of months ago I tried the Kmart Doubles shopping without success and noticed much was overpriced. So I did my research before hand on www.hotcouponworld.com and pulled out my coupons that would make the items free. Of course I was disappointed with about 8 of my coupons, they didn't even have the product but I faired pretty well. I haven't pulled out my receipts yet but I know I paid $2.xx. The Dove I know paid $.99 out of pocket and the rest was tax.