I thought this was pretty cool. If you are a member of Disney Movie Rewards they will send you an email on your birthday with a code for a FREE BluRay Movie. You only have to pay shipping which was $2.95. I was able to choose from 5 different movies and they were all pretty decent. I chose High School Musical 2 because we don't have that yet and my daughter loved it.
Also a great perk from joining DMR you can upgrade your current DVD for a BluRay. You have to put in the movies UPC and then you are able to print a $10 off coupon. This made for really cheap Toy Story and Toy Story 2 BluRays this week!
*shipping will be 8-10 weeks for the BluRay